Yes, sunshine makes a difference in so many ways, but in particular I am thinking about product photos. I have quite a few pieces to add to my Etsy shop and have been waiting for enough light to make the photos pop. Finally, the sun has shone! (these will be going in my shop very soon)
The cats have been enjoying the sunshine too…
…and so have Mark and I, with a visit to Lacock Abbey!
Inspired by techno-angel Tamsin’s oh so professional looking emails for the Bath WI book club, I signed up to Mailchimp and put together my first Deerey Me ‘campaign’ (you can see it here if you are not signed up). I had some really useful feedback and am set to send a regular monthly newsletter. If you would like to be added to the subscriber’s list, please just leave a comment here or email me at firstname.lastname@example.org. I am sure there is a bit of code I could add to the website, but one thing at a time, sadly I am no techno-angel!
The newsletter got me thinking about clicking links and search terms and the like. When I started selling to people I don’t know, rather than my lovely and supportive friends (who I hope really wanted what they bought and were not just making kind sympathy purchases), I was initially concerned about the way most of them had signed up to Etsy that day. I was worried that they had no buying history and could pretend something hadn’t arrived. None of them did that and it dawned on me that, far from being concerned, I should be really pleased, because if they were not already registered on Etsy, they must have found me by plugging something in to google…so my search engine optimisation can’t be too bad (more luck than judgment I confess). The thought made me really happy – google likes me and buyers must like me enough to register with Etsy! Yay! Go me!
Then I started thinking about what my favourite search terms would be… I chose three: “tea”, “emerald” and “copper”, plugged them in to Etsy and prepared to drool…
‘Tea’ is such a wonderful search term – it encompasses so many of my favourite things: teapots, teacups, tea cakes, tea dresses, tea towels, tea light holders, loose leaf tea, tea cosies, tea trays and tea trolleys. Here are just some of my favourite finds: